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Privacy and cookie policy

What data Dénichéo processes, why, for how long, with whom it is shared, and how to exercise your rights.

Last updated on 9 August 2026Version 3.317 min read · 15 articles
The essentials in one minute

The essentials in one minute

Dénichéo is a local marketplace: to show you listings near you, we need to know where “near you” is, and to let you talk to a seller, we need an account. This policy explains exactly what data that requires, on what legal basis we process it, how long we keep it, who receives it and how you stay in control. Our principle is simple: collect only what the service genuinely needs, and store nothing optional on your device without your consent.

  • No data resale. Two third-party advertising trackers (TikTok and Snapchat pixels) are only set if you accept them in the consent banner; the only systematic cookie stores that choice.
  • Your area is only stored long-term if you accept the “local preferences” category. Otherwise it lasts only for the visit.
  • Data is hosted in the European Union, with a German provider.
  • Access, rectification, erasure, portability: most of these rights can be exercised directly from your account area.
  • A question about your data? Write to [email protected]. You may also lodge a complaint with the French CNIL at any time.

Consent cookie

Stored for 6 months

Third-party ad trackers

TikTok and Snapchat pixels, subject to consent

Data hosting

European Union

Contents

Select an article to jump straight to it.

  • 01Controller and contact
  • 02Scope
  • 03Data processed
  • 04Purposes and legal bases
  • 05Location and local experience
  • 06Cookies and trackers
  • 07Managing consent
  • 08Recipients and processors
  • 09Transfers outside the European Union
  • 10Retention periods
  • 11Data security
  • 12Automated processing and artificial intelligence
  • 13Your rights and how to exercise them
  • 14Minors
  • 15Changes to this policy
Article 1

Controller and contact

In plain wordsThe site's publisher decides on the processing and answers for its compliance.

The controller of the personal data processing carried out from the Dénichéo platform is WB CONSULTING, the sole trader business operated by William BASTARD.

No data protection officer has been appointed, as the processing carried out does not fall within any of the mandatory appointment cases set out in Article 37 of Regulation (EU) 2016/679. All data protection requests are handled directly by the controller, at the contact address below.

Controller
WB CONSULTING
Operator
William BASTARD, sole trader
SIREN number
993 985 571
Postal address
11 rue Georges Gay, 93130 Noisy-le-Sec, France
Email address
[email protected]
Online support
denicheo.com/support
Article 2

Scope

In plain wordsThis policy covers everything you do on the site, with or without an account.

This policy applies to all processing carried out from denicheo.com and its subdomains: browsing, local search, account creation, listing publication, messaging, favourites, support, invoicing, promotional games and the chatbot.

It does not apply to processing carried out by another member on their own account, in particular where a professional seller manages its customer relationships, nor to third-party sites reachable from a link published on the Platform, which have their own policies.

Article 3

Data processed

In plain wordsAccount, listings, messages, location, technical and billing data: nothing beyond what makes the service work.

Depending on the features used, the following categories of data may be processed. Mandatory fields are indicated when collected; the others are optional.

  • Identification and contact: surname, first name, public nickname, email address, telephone number, password stored as a cryptographic hash, strong authentication factors (passkeys, second factor).
  • Profile: profile picture, description, display and notification preferences, declared social media links.
  • Listings and content: title, description, category, characteristics, price, photographs, declared location, publication and update dates, view and contact statistics.
  • Messaging: content of conversations between members, timestamps, read status, related reports and blocks.
  • Location: city, postal code, department or area chosen manually, or approximate position transmitted by the browser or device where the user allows it.
  • Technical and security data: IP address, connection and activity logs, session identifier, browser and device type, security events, anti-fraud fingerprints.
  • Business account: corporate name, legal form, SIREN number, registered office address, VAT number, share capital, supporting documents provided.
  • Billing and payment: order history, amounts, payment status, invoices and credit notes, partial payment method fingerprint, direct debit mandates. Full card numbers are never received or stored by Dénichéo.
  • Support relationship: subject and content of requests, attachments, exchange history, moderation decisions and related complaints.
  • Chatbot: questions asked, answers generated, timestamps and conversation identifier.
  • Photo search: a numerical fingerprint computed from the searched photograph, the listings displayed as results and the results actually opened, together with timestamps. The photograph itself is never retained: only this fingerprint, from which it cannot be reconstructed, is stored, and only when the search starts from a photograph uploaded by the user.
  • Promotional games: entries, dates, prizes won and prize claim status.
Good to knowNo special category data within the meaning of Article 9 of Regulation (EU) 2016/679 — origin, opinions, health, sexual orientation, biometric data — is requested. Such data should never be included in a listing, a message or a question put to the chatbot.
Article 4

Purposes and legal bases

In plain wordsEvery processing operation has a reason and a precise legal basis.

The processing carried out pursues the following purposes, each based on the legal basis indicated.

  • Creating and managing an account, publishing and browsing listings, exchanging messages, managing favourites and alerts — performance of the contract (Article 6(1)(b) GDPR).
  • Selling and supplying paid options, collecting payment, invoicing, handling complaints and withdrawals — performance of the contract (Article 6(1)(b)).
  • Personalising the local experience based on the active area, so that only relevant listings are displayed — performance of the contract for the current session, consent for long-term storage (Articles 6(1)(b) and 6(1)(a)).
  • Ensuring the security of the Platform, preventing and detecting fraud, impersonation, scams and abuse — legitimate interests (Article 6(1)(f)).
  • Moderating content, handling reports, examining appeals and complying with Regulation (EU) 2022/2065 — legal obligation and legitimate interests (Articles 6(1)(c) and 6(1)(f)).
  • Improving the service, measuring feature usage and fixing issues using aggregated data — legitimate interests (Article 6(1)(f)).
  • Improving the relevance of photo search, by recording the results displayed and those that were opened, in order to adjust the order in which they are shown — legitimate interests (Article 6(1)(f)).
  • Sending the newsletter and commercial communications — consent, or legitimate interests for similar products to existing customers (Articles 6(1)(a) and 6(1)(f)).
  • Retaining accounting records, complying with tax obligations and responding to lawful requests from authorities — legal obligation (Article 6(1)(c)).
  • Establishing, exercising or defending legal claims — legitimate interests (Article 6(1)(f)).
  • Accessing device geolocation and storing non-essential trackers — prior consent (Article 6(1)(a) and French Data Protection Act).
  • Measuring the effectiveness of advertising campaigns run on TikTok and Snapchat, using the TikTok and Snapchat pixels — prior consent (Article 6(1)(a) and French Data Protection Act).
Article 5

Location and local experience

In plain wordsWithout a known area, the site asks for your position. You can always enter it manually or refuse.

Dénichéo ranks listings by proximity. Where no area is known yet, the site may request access to device geolocation, so as to avoid showing listings that are out of reach. That request goes through the browser or operating system permission mechanism: without explicit consent, no position is transmitted.

The area may also be entered manually at any time, by choosing a city or department. That does not require any geolocation permission.

Once determined, the area is stored in a technical session cookie for the duration of the visit, so that navigation remains consistent from page to page.

If the “local preferences” category has been accepted in the consent banner, the area is additionally stored persistently in the browser, so that it can be reused on a later visit. Without consent, it disappears at the end of the session.

The position transmitted by the browser is used only to determine a search area and compute distances. It is neither historised nor used to reconstruct movements.

Article 6

Cookies and trackers

In plain wordsOne consent cookie, one session cookie, one optional local preference. Nothing else.

A cookie is a file stored on or read from a device when a site is visited. Other trackers may have an equivalent effect, in particular through browser local storage.

Trackers strictly necessary to provide the service expressly requested may be used without consent, subject to clear information. All others require prior, free, informed, specific and unambiguous consent.

As at the date of this policy, the following trackers may be used on the Platform.

  • “denicheo-cookie-consent” — strictly necessary cookie, stored to remember the choice made in the banner and avoid asking again on every page. Retention: 6 months.
  • Authentication session cookie — strictly necessary, set after login to maintain the session and secure exchanges. Duration: the session, or the duration chosen for extended login.
  • Active area technical cookie — strictly necessary for the local search service requested, kept for the duration of the session.
  • Persistent local preference — tracker subject to consent, storing the chosen area in browser storage until deleted by the user or until browsing data is cleared.
  • Security and anti-fraud trackers — strictly necessary, used to detect fraudulent access attempts and limit abuse.
  • TikTok pixel — advertising tracker subject to consent (the "Analytics and advertising" category of the banner), set by TikTok Technology Limited to measure the effectiveness of advertising campaigns run on TikTok. Not loaded unless consent has been given.
  • Snapchat pixel — advertising tracker subject to consent (the same "Analytics and advertising" category of the banner), set by Snap B.V. to measure the effectiveness of advertising campaigns run on Snapchat. Not loaded unless consent has been given.
Good to knowNo advertising cookie or third-party analytics tool is loaded by default: the TikTok and Snapchat pixels listed above are only set if the "Analytics and advertising" category has been explicitly accepted in the consent banner. No other retargeting tracker or social media button setting a tracker is used on the Platform's pages as at the date of this policy. Should other trackers be deployed, this policy and the consent interface would be updated beforehand.
Article 7

Managing consent

In plain wordsRefusing is as easy as accepting, and you can change your mind at any time from the footer.

The consent banner allows you, from your first visit, to accept, refuse or customise optional trackers. Refusal is available at the same level and with the same ease as acceptance.

No optional tracker is stored or read before a choice has been made. No response means refusal.

The choice made can be changed at any time via the “Gérer mes cookies” link in the site footer. Changes take effect immediately for the future.

The choice is remembered for six months, after which it is requested again. It is also requested again if the trackers used change significantly.

Your browser also lets you block, limit or delete cookies. Blocking strictly necessary trackers may degrade the service, in particular account login.

Article 8

Recipients and processors

In plain wordsOur technical providers, and nobody else. No data is sold.

Data is accessible only to persons authorised to administer the Platform, within the limits of their duties, and to technical providers acting as processors, on documented instructions and under a contract compliant with Article 28 of Regulation (EU) 2016/679.

Some data is by nature visible to other members: public nickname, profile picture, content of published listings, approximate listing area and messages sent through the messaging system.

Data may be disclosed to competent administrative or judicial authorities where a legal obligation, a lawful request or a court decision so requires.

Dénichéo does not sell, rent or transfer any personal data for third-party marketing purposes.

Application and database hosting
Hetzner Online GmbH — Germany (European Union)
Delivery, network security and image storage
Cloudflare, Inc. — United States
Online payment
Stripe Payments Europe Ltd — Ireland (European Union)
Chatbot
Mistral AI — France (European Union)
Email delivery
Email provider established in France
Social media cross-posting
TikTok Technology Limited — Ireland, only at the member's express request
Listing posts on Dénichéo's Snapchat profile
Snap B.V. — Netherlands, for published listings highlighted on Dénichéo's official public profile (listing content already public)
TikTok advertising pixel (analytics)
TikTok Technology Limited — Ireland, only if the "Analytics and advertising" category of the cookie consent is accepted
Snapchat advertising pixel (analytics)
Snap B.V. — Netherlands, only if the "Analytics and advertising" category of the cookie consent is accepted
Company identifier verification
French State business directory (recherche-entreprises.api.gouv.fr)
Article 9

Transfers outside the European Union

In plain wordsHosting is European. The few transfers outside the EU are covered contractually.

Application hosting, the database and backups are located in the European Union.

Certain providers, in particular the delivery and image storage provider, may process data from infrastructure located outside the European Economic Area.

Such transfers are covered by the standard contractual clauses adopted by the European Commission, supplemented where appropriate by additional technical measures — encryption in transit and at rest, minimisation of the data transferred — and, as regards the United States, by the EU-US Data Privacy Framework where the provider is certified under it.

A copy of the safeguards in place may be requested at the controller's contact address.

Article 10

Retention periods

In plain wordsEach category of data has a defined lifetime, after which it is deleted or anonymised.

Data is retained for the period strictly necessary for the purposes pursued, then deleted, anonymised or archived where further retention is required by law or necessary to defend legal claims.

  • User account: for the life of the account, then deletion or anonymisation within a maximum of thirty days after closure, subject to statutory archiving.
  • Inactive account: an account with no login for three consecutive years is flagged to its holder, then deleted if there is no response.
  • Listings: for their publication period, then limited retention in the account history for evidential and anti-fraud purposes.
  • Messaging: retained for as long as needed to follow up the relationship, then deleted; reported conversations are kept for the time needed to handle the report and any appeals.
  • Chatbot conversations: ninety (90) days.
  • Photo search log: ninety (90) days maximum. After that period, the photograph fingerprint and the visitor identifier are deleted; only aggregated statistical data remains, no longer linked to any individual.
  • Connection and security logs: twelve (12) months maximum.
  • Consent cookie: six (6) months.
  • Persistent local preference: until deleted by the user or until browsing data is cleared.
  • TikTok pixel: retention set by TikTok Technology Limited for its own trackers, independent of Dénichéo; see TikTok's own privacy policy.
  • Snapchat pixel: retention set by Snap B.V. for its own trackers, independent of Dénichéo; see Snapchat's own privacy policy.
  • Invoices and accounting records: ten (10) years from the end of the financial year, under French commercial law.
  • Data on reports and moderation measures: five (5) years, to document decisions and handle appeals.
  • Support requests: three (3) years from the last exchange.
  • Marketing and newsletter data: three (3) years from the last contact, or until consent is withdrawn.
Article 11

Data security

In plain wordsEncryption, access segregation, logging, backups and strong authentication available.

Dénichéo implements appropriate technical and organisational measures to preserve the confidentiality, integrity and availability of data.

These include TLS encryption of exchanges, storage of passwords as non-reversible cryptographic hashes, availability of two-factor authentication and passkeys, segregation and limitation of administrative privileges, logging of sensitive actions, request rate limiting, regular backups and security updates.

In the event of a data breach likely to result in a risk to the rights and freedoms of individuals, the CNIL is notified within seventy-two hours, and data subjects are informed where the risk is high, in accordance with Articles 33 and 34 of Regulation (EU) 2016/679.

Article 12

Automated processing and artificial intelligence

In plain wordsAlgorithms sort and detect, but no significant decision is taken without the possibility of human intervention.

The Platform uses automated processing: ranking of search results, category suggestion when publishing, image search, duplicate detection, scam pattern detection in messaging, and the chatbot.

The chatbot relies on a language model operated by a provider established in the European Union. Exchanges are transmitted to it to produce an answer and are not used to train models.

Photo search relies on a visual recognition model running on Dénichéo's own servers: no searched photograph is transmitted to a third party. To improve its relevance, the listings displayed as results and those that were opened are recorded, then used to adjust the order in which results are shown. This processing only affects the ranking of listings: it builds no advertising profile, sets no price and has no bearing on any account's rights.

No decision producing legal effects or significantly affecting a person — in particular account suspension or listing removal — is taken solely on the basis of automated processing without the possibility of obtaining human intervention, expressing a point of view and contesting the decision, in accordance with Article 22 of Regulation (EU) 2016/679.

The main listing ranking parameters are described in the professional terms of service.

Article 13

Your rights and how to exercise them

In plain wordsAccess, rectification, erasure, objection, portability: most can be exercised directly from your account.

Every data subject has the rights listed below, under the conditions provided for by Regulation (EU) 2016/679.

Most of these rights can be exercised directly from the account area: changing profile information, exporting personal data, managing notification and newsletter preferences, closing the account.

For any other request, simply write to the controller's contact address or use the “Support” area. A reply is provided within one month of receipt, extendable by two months where the request is complex, the data subject being informed.

Proof of identity may be requested where there is reasonable doubt as to the requester's identity, and only in that case.

  • Right of access: obtain confirmation that data is being processed and receive a copy of it.
  • Right to rectification: have inaccurate data corrected or incomplete data completed.
  • Right to erasure: obtain deletion of data, within the limits of statutory retention obligations.
  • Right to restriction: obtain a temporary freeze on contested processing.
  • Right to object: object, on grounds relating to your particular situation, to processing based on legitimate interests, and without conditions for direct marketing.
  • Right to portability: receive the data you provided in a structured, commonly used, machine-readable format.
  • Right to withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
  • Right to give directions on the fate of your data after death, under French law.
Good to knowIf the reply is unsatisfactory or no reply is received, anyone may lodge a complaint with the French data protection authority: CNIL, 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, or online at cnil.fr.
Article 14

Minors

In plain wordsThe service is for adults only. Any detected minor's account is deleted.

The Platform is reserved for adults. No account may be created by a minor, and no data is knowingly collected from minors.

Any account found to have been created by a minor is closed and the associated data deleted, subject to statutory retention obligations.

Legal guardians who find that a minor in their care has created an account may request its immediate deletion through the support desk.

Article 15

Changes to this policy

In plain wordsAny significant change is announced before it takes effect.

This policy may change to reflect new features, new providers, changes in the trackers used or changes in the applicable legal framework.

The version published online is the one applicable on the date of consultation. Each version bears a number and an update date.

Where a substantial change affects processing or the collection of consent, a notice is displayed on the Platform and, where relevant, sent by email before it takes effect.

Good to knowThis English text is an informative translation. Only the French version of this document is legally binding; in the event of any discrepancy, the French version prevails.

A question about this document?

Our support desk answers any request for clarification, correction or appeal, and keeps a written record of the exchange.

Contact support[email protected]

The other legal documents

These documents form a whole: each refers to the others where relevant.

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